Guide to Choosing the Right Graphic Design Company for Your Needs

Quick Summary

Any up-and-coming brand has to maintain a brand image. This also means that the brand has to keep its website, blogs, social media handles and product designs up to the mark. All this requires high-quality animations and graphics. For this, it is essential to have great graphic designers on board. However, it isn’t always feasible to have an in-house team. Also, sometimes, it may be difficult for the team to keep up with the work. Additionally, you’d want to look at newer designs and expert opinions. For this, you can try out the services of a graphic design company.

What are Graphic Design Services?

These services are provided by graphic design experts who understand visual and spatial elements. They know your target audience and the designs that would appeal to them. There are many graphic design service providers to choose from.

Graphic designers help you define your brand colors by designing a captivating logo. The logo can either be minimalistic or detailed. They also help develop the posts on your Instagram and Twitter handles. They ensure that these are in line with your brand’s image. They also collaborate with your front-end website design team. They convey to them the elements that best suit your company’s website.

Additionally, they help in designing the print media for your website. This includes magazines or reports your organization makes and pamphlets and brochures for display in the office. It also consists of the posters you put out for promotions.

How does a Graphic Design Company work?

A graphic design company provides specialized design services to its clients. They could be startups, big firms or educational institutions. These companies have a set team of designers, managers, copywriters, marketing consultants and website developers. Some companies may also offer animation and VFX Services in addition to the classic services. Depending on your project needs, the designers are trained in using different design tools.

These companies then create a portfolio to show clients and collaborate with different companies. They meet with the clients to understand their target audience, the project requirements and brand vision. Then, their marketing team and designers collaborate to create concepts related to the project. In further meetings with the client, they get their concepts approved. Once that happens, they start designing. Furthermore, they are open to changes and take client’s inputs before finalizing the designs.

What are the different types of Graphic Design Services?

Some popular graphic design services used by companies are:

• Branding Services

  These services are related to creating a brand image. New startups could use it to develop logos, brand colors, etc. Older companies can use these services to revamp their website and make it more appealing.

• Advertising Services

  These cater to the social media aspects of a company. These services include designing social media posts, billboards, and Google ad designs.

• Publication Related Services

  Graphic design companies help with designing print media. This includes designing pamphlets, brochures, annual report documents, flyers and visiting cards for your company.

• App and Website Development

  This refers to your company's UI and UX demands. They collaborate with software developers to create visually appealing applications or websites that align with your brand image.

• Packaging Services

  If you are a product-based company, your products should have attractive packaging. Graphic design companies help you design aesthetically pleasing packaging for your product.

• Animations and Motion Videos

  You might also require animations and motion videos for client presentations, explainer videos and YouTube advertisements. Several graphic design companies offer these services as well.

Understanding the Pricing Model

The cost of these services varies from company to company. It mainly depends on the service type and the duration of the project. Freelancers charge on an hourly basis or a weekly basis. However, a graphic design company usually has a fee or a retainer based on the requirements of your project.

On average, a freelancer would charge between $100 to $400 for a more straightforward project. A company, on the other hand, would charge between $2000 to $4000. However, the prices are bound to increase with the complexity.

The charges for graphic design services also vary from region to region. In tier-I cities clustered with MNCs, these charges are usually higher than in tier-II and tier-III cities. Freelance services might be useful if you are a startup with a small budget. Otherwise, it is best to collaborate with an established firm.

What Advantages does a Graphic Design Company offer?

A graphic design company offers several benefits. Some of them are:

Interesting Perspectives

These companies often come up with fresh perspectives based on your project requirements. This helps you see elements in different ways and enables you to choose better designs for your brand.

Industry Experience

They have been working in the industry for quite a while. This means they have an experienced and trained team of designers who can help you create niche-specific designs.

Better Workflow Management

From scheduling meetings to giving timely updates, these companies are experienced in managing the workflow properly. They ensure that your project is completed in a standardized manner.

Advanced Tools

They have access to better quality designing softwares and tools. Some graphic design companies also have design softwares that sets your brand apart from competitors.

Consistent Branding

Having long-term partnerships with one graphic design company ensures that your brand consistency is maintained. They ensure that logos and brand colors are consistently used.

Saves Time

Associating with graphic design service providers can reduce the time to complete these projects. This is because they have been working in the domain for a long time.

Cost Effective

Most graphic design companies have different packages to offer depending on your requirements. This can be useful, especially if you have a limited design budget.

Better Marketing

Most of these companies also have a marketing team. They are aware of what would work best for your customers. This is why they ensure targeted designs and elements best suited for your target audience.

Reduced Need for In-House Hiring

Hiring graphic design services can reduce the costs of hiring in-house designers for your company. This is because you can effectively outsource these services.

5 Steps to Choose the Best Graphic Design Company for You

Here are some easy steps to find the ideal graphic design company for your branding needs:

Step 1: Understanding Your Requirements

Firstly, evaluate your design needs. Do you plan on revamping your current website? Do you plan on designing a completely new logo? Or are you just starting and want to scale into social media? Once you clearly understand your requirements, finding the ideal graphic design service becomes easier.

Step 2: Researching Potential Companies

Try to find companies that have made a mark in your industry. Try to check for the services they offer, their designs, and client reviews. Make a list of all the companies that you could partner with.

Step 3: Schedule a Consultation

Try setting up online or offline meetings with the company consultants. They could give you a better picture of whether your brand’s requirements can be met here. Discuss their design practices, tools, project approach, editing window, and demo services, if any. This helps you make an informed decision.

Step 4: Compare and Analyze

Once you have met with the companies you shortlisted, you can compare their services. Evaluate them based on the fee, the scope of edits, the client reviews, and the communication style. Ensure that the company you want to work with is a cultural fit for you.

Step 5: Finalize the Collaboration

Lastly, narrow your options to one graphic design company. Now, you can negotiate the costs, draw up a detailed contract, and specify the timeline. You can also add clauses about what kinds of designs will and will not work to make it more specific and avoid miscommunication.

Why Choose AIS Innovate for Email-Marketing Services?

AIS Innovate offers graphic design services to meet your company’s branding and advertising requirements. We provide a range of marketing and advertising services. These include designing your website, creating a logo, and designing animated content. Furthermore, we offer a 15-day risk-free trial with a money-back guarantee to satisfy you with our services.

Conclusion

Graphic Design Companies are an ideal choice if you want to outsource your company’s branding and design needs. They offer you expertise, save time and provide consistency in designs. Many of these companies also offer consultations and advice on how you can try to market your brand better. In this guide, we have provided steps you can follow to partner with the best company based on your requirements!